
When all turns are gone, the player is blocked immediately by a pop-up. There’s no punishment for wrong moves, turns are not spent, and the player stays in the zone as long as she has more turns to take. When the player tries to match fruits that do not match they will snap back to their place automatically. You cannot make a mistake in a match 3 game. Playing at a fast pace, the player transcends to a semi-meditative zone, going through this loop dozens of times in a level. Search for a pattern, find one, match three of the same kind, get a reward. The feedback loop it enhances is addicting.

In this sense, a match 3 board is like a playing ground for the brain. Our brain is constantly looking for patterns and rewards us for finding them.
